L'Oreal Paris Feria Absolute Platinum (Extreme Platinum) Hair Color - Tumex Retail Shop

Sale Price: $12.99 Original Price: $19.99

L'Oreal Paris Feria Absolute Platinum (Extreme Platinum) Hair Color - Tumex Retail Shop

Rating: 4.6 · 1,248 reviews

Summary: Achieve striking, high-impact platinum with Feria Absolute Platinum (Extreme Platinum). This salon-inspired formula delivers intense lift and luminous cool-toned blonde in a single application, with multi-faceted pigments for vivid, long-lasting color and shine. Customers praise its exceptional lift on dark hair, creamy consistency that’s easy to apply, and salon-quality results at an affordable price. Some reviewers note the need for careful toning and professional guidance for very dark or previously colored hair.

Highlights:

  • Dramatic platinum lift and true cool tones

  • Intense, multi-dimensional shine

  • Creamy, easy-to-apply formula

  • Great value vs. salon services

  • Recommended for experienced DIYers or with professional consultation for dark/chemically treated hair

Availability: In stock at Tumex Retail Shop — ask in-store about mixing tips and aftercare products to maintain optimal tone and hair health.

L'Oreal Paris Feria Absolute Platinum (Extreme Platinum) Hair Color - Tumex Retail Shop

Rating: 4.6 · 1,248 reviews

Summary: Achieve striking, high-impact platinum with Feria Absolute Platinum (Extreme Platinum). This salon-inspired formula delivers intense lift and luminous cool-toned blonde in a single application, with multi-faceted pigments for vivid, long-lasting color and shine. Customers praise its exceptional lift on dark hair, creamy consistency that’s easy to apply, and salon-quality results at an affordable price. Some reviewers note the need for careful toning and professional guidance for very dark or previously colored hair.

Highlights:

  • Dramatic platinum lift and true cool tones

  • Intense, multi-dimensional shine

  • Creamy, easy-to-apply formula

  • Great value vs. salon services

  • Recommended for experienced DIYers or with professional consultation for dark/chemically treated hair

Availability: In stock at Tumex Retail Shop — ask in-store about mixing tips and aftercare products to maintain optimal tone and hair health.

L'Oreal Paaris, Feria 822, Hair Color - Tumex Retail Shop
Sale Price: $12.99 Original Price: $19.99

Absolute Platinum kit, which is a powerful lightening system often used as a foundational step before applying metallic shades like Rose Gold or Silver.

Product Details: Feria Absolute Platinum

  • UPC: 071249246580

  • Shade: Extreme Platinum (Advanced Lightening)

  • Purpose: This is a high-lift lightener designed to lift hair up to 7 levels, making it the ideal base for high-fashion metallic colors.

  • Key Feature: Includes an Anti-Brass Conditioner with purple pigments to neutralize yellow tones immediately after lightening, ensuring a clean, cool-toned platinum base.

Connection to Tumex Philosophy

In the context of the TUMEX BLOG SPACE and your focus on Dermal Integrity, this product represents the most intensive stage of hair "stewardship." Because it is a high-lift chemical process, we recommend:

  • Structural Care: Always use the included bonding conditioner to repair the hair cuticle post-lightening.

  • Sequencing: If your goal is to reach the vibrant look of Feria 822 Rose Gold or S1 Smokey Silver, using this Absolute Platinum kit first is often necessary for those starting with darker hair.

Availability

  • Tumex Retail Shop: You can find this lightening kit alongside your other curated grooming tools to help subscribers achieve professional results at home.

  • Price: Typically retails for approximately $12.99 – $18.49 depending on the merchant.